Resource List: Sales & Customer Research

[Zach Marshall]

Customer Interview Techniques by "Jobs-To-Be-Done"

Jason Fried

https://soundcloud.com/jobstobedone/mattress-interview-live-jtbd-interview-debrief-analysis-jasonfried

[Zach Marshall]

Customer Journey Maps: The Complete Guide For B2B SaaS

Ed Fry

https://www.hull.io/blog/customer-journey-mapping/

[Zach Marshall]

Sales Decks for Founders - Founding Sales - December 2015

Peter Kazanjy

https://www.youtube.com/watch?v=qIzADEvSthw&t=1918s

[Zach Marshall]

the ppt deck to go with the above video:

https://docs.google.com/presentation/d/1dTp2WYB5z16nLwt1FX_PTcMw_OYW26Kxml1geb4cZVk/edit#slide=id.p